- ep 31
- 8 min read
- October 1, 2026
Multifamily Property Insurance: Same Building, 2x the Price
Hosted by Katie Dowson
Two multifamily buildings matched on county, size, rebuild cost, age, and policy structure price within about 3% of each other when they land with the same carrier, and about two times apart when they land with different carriers. On this solo episode of The Advocate Insurance Desk, Katie Dowson tests whether that property insurance spread tracks risk. The data says it does not. Across four progressively tighter matching steps, the same-carrier gap held near 1x while the cross-carrier gap never narrowed. The analysis covers trailing 12 months of multifamily property placements in the Advocate app, measured by three-digit ZIP territory, and the widest pricing dispersion in the country sits more than 200 miles from the coast.
Key takeaways
- Multifamily buildings matched on county, size, rebuild cost, age, and policy structure price within about 3% of each other at the same carrier and about 2x apart across carriers.
- Territories more than 200 miles inland carry a median spread of 4.32x, against 3.34x within 50 miles of the coast. Saint Louis tops the table at 6.92x observed.
- Where fewer than 1 in 10 placements carry named storm coverage, the median spread is 4.60x. Where more than 7 in 10 carry it, the spread falls to 3.33x.
- Standalone placements price at a median of 43.3 cents per $100 of coverage; true blanket placements price at 25.5 cents. That 1.7x gap has no relationship to location.
- A narrow price range can reflect a narrow book. Landmark American's 1.39x observed spread widens to 1.79x once adjusted; Westchester Surplus narrows from 3.26x to 2.01x.
What is market spread, and how did the test work?
Market spread is the distance between what one carrier charges for a risk and what a different carrier charges for the same risk. In a market where price tracks risk, removing the reasons two buildings differ should shrink that distance. The test removed those reasons one at a time.
Matching criteria | Same carrier | Different carriers |
Step 1: same county, matched on size and rebuild cost | 1.05x | 1.74x |
Step 2: plus built within 10 years of each other | 1.04x | 1.97x |
Step 3: plus same policy structure | 1.03x | 1.97x |
Step 4: plus matched named storm, wind, and flood coverage | 1.03x | [VERIFY] |
The same-carrier column behaves the way pricing theory predicts. It sits at roughly 1x at every step. The different-carrier column moves the other way: as the buildings become more alike, the gap between carriers widens or holds, and never closes.
Tighter matching shrinks the sample, and smaller samples are noisier. Noise, however, does not push a result in one consistent direction step after step. The typical matched pair here is a 45-unit property at roughly $7 million in replacement cost, paired with a building within 25% on both measures. That is the middle of the multifamily book, well away from any edge case.
"The only variable that explains it is which carrier's paper the placement happened to land on. In any other market with real price discovery, you'd call that an arbitrage, and somebody would have closed it a long time ago."
Katie Dowson, The Advocate Insurance Desk
Where is property insurance pricing most dispersed?
Inland. Territories more than 200 miles from the coast carry a median spread of 4.32x. Territories within 50 miles of the water carry 3.34x.
The top of the table is Saint Louis at 6.92x observed, 557 miles from salt water. Atlanta follows at 6.32x, then Indianapolis, the Bronx, and Chicago. Each market is a three-digit ZIP territory, the geography carriers typically use to build rating areas, so these figures reflect the unit carriers price in.
Two numbers matter for each market. The observed spread compares what buildings actually paid at the 90th percentile against the 10th. The adjusted spread strips out replacement cost, age, stories, unit count, distance to coast, policy structure, and peril coverage, leaving the gap between buildings that should genuinely price alike.
In most markets, adjustment pulls the number down, because part of the apparent spread came from a mixed set of buildings. Saint Louis falls from 6.92x to 4.31x. Atlanta falls from 6.32x to 3.84x. Indianapolis moves the other way, rising from 4.65x observed to 5.50x adjusted. Its building mix was masking carrier disagreement, and once the analysis controls for what is actually insured, underwriters there sit further apart than the raw number shows.
Why do carriers agree on coastal wind and disagree on hail?
Sorting territories by named storm take-up explains the pattern better than distance does. Where fewer than one placement in ten carries named storm coverage, the median spread is 4.60x. Where more than seven in ten carry it, the spread falls to 3.33x. The driver is which peril sits in the policy.
Inland territories are well covered. Wind and hail appears on 90% of inland placements, against 79% on the coast. Nationally, wind and hail take-up runs at 75% and named storm at 47%. Severe convective storm, meaning hail, straight-line wind, and tornado, is the broader exposure across the multifamily book.
The industry has spent two decades building hurricane models, reinsurance pricing, and catastrophe loads around coastal wind. That investment produced a peril carriers broadly agree on. Severe convective storm has had no comparable effort, and it is the exposure carriers price with the least common ground.
"Nobody has spent 20 years agreeing on what a hail storm in Missouri actually costs, which is how you end up with Saint Louis, 557 miles from salt water, sitting right at the top of a pricing dispersion table."
Katie Dowson, The Advocate Insurance Desk
[LINK: internal, severe convective storm and rate on line article]
How do blanket coverage and peril triggers distort an insurance price comparison?
Policy structure sits inside nearly every raw comparison. Standalone property placements price at a median of 43.3 cents per $100 of coverage. True blanket placements price at 25.5 cents. That 1.7x spread has no connection to where the building is.
An owner comparing a Chicago portfolio with a portfolio in another market, where one is blanketed and the other is not, will read a structure difference as a geography difference.
"You're looking at a structure problem, wearing a geography costume."
Katie Dowson, The Advocate Insurance Desk
Coverage breadth has the same effect. Named storm carries the largest single effect of any peril flag in the data, with flood among the next largest. Two buildings on the same street with different coverage triggers are different placements, and should be compared that way at renewal.
Does a narrow price range mean a carrier prices with discipline?
Not on its own. Landmark American shows the narrowest observed range in multifamily property at 1.39x, which on paper makes it the most disciplined book in the set. Adjusted for what it actually writes, its spread widens to 1.79x.
Westchester Surplus shows the widest observed range at 3.26x, which adjusts down to 2.01x. More than a third of its apparent spread reflects the variety of risk it accepts rather than inconsistent pricing.
The two carriers look like opposite ends of a discipline scale and land much closer together once the book is controlled for. One of them reached its tight range by writing a narrower slice of the market.
"A tight range can mean you price consistently, but it can also just mean you only write one kind of building and call the result discipline."
Katie Dowson, The Advocate Insurance Desk
For brokers, the raw range does not reveal which kind of business a carrier runs. The adjusted figure does.
What should owners and brokers do with a 2x spread?
Treat it as a signal. The Advocate app sees placements and what they priced at. It does not see carrier appetite, terms, or submissions a carrier quietly declined. A 2x spread means the same building currently has two very different answers in the market, and it is worth finding out which one a given renewal sits on. It does not mean half the premium is available for the asking.
For most of the industry's history, this view did not exist. Owners knew their own renewal, brokers knew a handful of quotes from a handful of markets, and carriers knew their own books. The data sat in a few hundred separate places and little of it was comparable. Consolidated, the first thing it shows is a pricing gap running through American commercial multifamily property in plain sight.
Loss experience over the coming quarters will show which side of the gap was closer to right. Advocate expects the spread to narrow over the next two to three quarters and will report where it sits next quarter.
https://youtu.be/0z6Zuar53GY
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