Transparency for commercial insurance.

Commercial insurance is one of the largest and most consequential markets in the economy, yet the people working inside it are forced to make decisions in the dark. Pricing is opaque. Coverage is buried inside documents written for lawyers. Benchmarks, when they exist, are private. Advocate's mission is to bring real transparency to this market — and to put it in the hands of the professionals who run it.

We're defining what it means to organize an insurance policy as data. We build the evals, models, and standards that turn complex policy documents into something measurable, comparable, and benchmarkable across the industry. Our standards are open; our work is meant to lift the floor for everyone in the market, not just our customers.

On top of that foundation, we operate Market Terminal — the first place where the real cost of protecting against any commercial risk is observable. For the first time, insurance professionals can see what carriers are charging, where coverage is meeting the standard, and where a policy stands against the market — before a renewal decision is made. Decisions that used to require guessing now have data behind them.